Riding the Waves to Eternity

Hangin' with the Cosmic Surfer

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17 February, 2017 (09:59) | Family Tree | By: Ian Burdon

I had an update from LivingDNA on my autosomal heritage. They increased the time period out from 6 generations to 10; the big 4 regions are unchanged inĀ  % terms, but South Central England and Cornwall have appeared in the mix at 7.5% and 3.6% respectively. As I said in the original post, I’m from everywhere.

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On 25 January I posted a link to a video on big data and analytics with reference to the Trump campaign. Buzzfeed have investigated further . They take the approach I hinted at in my original post, that there is a hefty chunk of marketing in that video.

Comments

Comment from Alex Mitchell
Time February 19, 2017 at 6:07 pm

Suddenly I hear Johnny Cash singing, “I’ve been everywhere man…”

I don’t know how this testing is being marketed in the UK, but here, (perhaps because of the high levels of immigration from so many different places over the past couple of centuries), those hawking these tests promise all kinds of surprises. In TV commercials, self-styled Scots discover they are part Italian and switch from eating haggis to eating pasta. Another woman discovers she is 26% “native American” and vows to explore her “heritage”, (although which “heritage” is not spelled out. Inuit? Algonquin? Pueblo?) Ugly broad-brush stereotypes abound. God help the various cultural and heritage groups when these newly discovered “relatives” descend on them!